Goose Island Beer Lands in San Francisco

As part of a national launch, Goose Island Brewery of Chicago is celebrating the arrival of some of its beers in San Francisco with a couple of midweek “Migration Week” events and a scavenger hunt. On Wednesday, Oct. 2, Goose Island will take over the taps at the Willows on Folsom Street. The following night, Thursday, Oct. 3, it will take over taps at Mad Dog on Haight Street. Both tap takeovers are open to the public.
The four beers being introduced to nationwide markets are 312 Urban Wheat Ale, Honker’s Ale, India Pale Ale and a seasonal: Mild Winter, Summertime and Harvest Ale (at least some of these beers are already available in the Bay Area).
The tap takeovers, however, will feature some of the brews that helped put Goose Island on the beer map, such as Bourbon County Brand Stout Coffee 2012, Big John, Pepe Nero, The Illinois, Matilda Lambicus, Matilda, Sofie, Pere Jacques, 312, Honker's Ale, Harvest Ale, IPA, Bourbon County Brand Stout Cherry Rye, Juliet 2010, King Henry and Madame Rose 2012.
Goose Island will also host a “Wild Goose Chase”: an urban scavenger hunt around San Francisco for golden eggs hidden in mystery locations on Saturday, Oct. 5. More information about the Wild Goose Chase is available here. Click here to register.
Many people in the craft beer community were peeved when Anheuser-Busch/InBev purchased Goose Island for $38.8 million back in March 2011. Goose Island CEO John Hall and Chief Operating Officer Tony Bowker stepped down in November 2012, and Andy Goeler, who had been responsible for marketing Shock Top and Stella Artois, took over as CEO.
According to, Lagunitas owner and founder Tony Magee seemed particularly miffed.
So far, at least according to this story, Anheuser-Busch/InBev seems to be content letting Goose Island be Goose Island. How it all plays out over time is anyone’s guess.


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